Search Engine
Optimization

Search Engine Optimization

A "must-have" key to keep pace with smart search engines

What Makes SEO so Important?

Each second, Google processes 63,000 searches and 93% online sessions start with a search engine. In today's smart world, search engines are getting smarter and smarter!

No matter, what industry you operate in, google search has become a key to any information modern user needs.

A consumer or a potential customer prefer to click the search results which are returned through organic search.

 

With increased competition and complicated rules set by the search engines (like Google or Bing) a smarter SEO is needed.

 

That means if your business is not featured in the search results, you are losing out big time! People are taking to the internet to find the information they need. Whether it's betting on the first prime minister (John A. Macdonald, if you didn't know!) or finding the right electrician for your home- there is no recourse to search engines.

Search engine optimization or SEO is the secret of connecting your customers to your business. Our team uses proven SEO tactics in combination with best digital practices to increase your traffic and ranking. Putting you on the top of your competitors is our number one priority- as 75% people never go beyond the first page of search results!

You can certainly outsmart your competition by playing by the rules set by the popular search engines like google and bing. SEO cannot give you desired results overnight and there is no magic stick to put you on the first page overnight. It has to be done by a professional who will commit itself for weeks and months to deliver long-lasting results. Once you climb to the first page, it needs continuous maintenance to keep you there.

We have a team of dedicated professionals who handle it for our clients in the most effective manner.

 

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The Lativate SEO Experience

 

Ranking for popular terms is passé!

 

Right now, SEO is all about being found at the right moment. Our SEO team uses advanced tactics to generate quality traffic that directly affects your bottom line.

We adopt a very structured and systematic approach to our SEO process. We treat each client uniquely and do not engage with your direct competition. We strive to keep our prices affordable for our customers and do not compromise on the quality of output.

We start with a free assessment of your website and generate a preliminary report, estimated time and costs involved.

Get your free assessment right now!

  • 01

    SEO EXPERTS

    Our carefully chosen SEO Experts use surefire digital engagement techniques to boost your ROI. Our audience-focused strategies are meant to grow your business and increase visibility.

  • 02

    YEARS OF EXPERIENCE

    Nobody knows search engines better than us! We have seen it all and done it all! We know what works, and what doesn't. 

    You can rely on years of experience and industry exposure of our team to craft the best strategies for you. With that, we give you guaranteed results!

  • 03

    ALWAYS UP-TO-DATE

    Google is known for constantly changing its algorithms which affect how you rank. Panda, Penguin, Hummingbird, Pigeon- are some of the updates Google released over the years.

    Our team always stays on top of all Google algorithm updates so that we can ensure your site performance. We know how each change affects your ranking and device ways to make the most of them.

  • 04

    NUANCED

    Google uses over 200 factors to rank your website. These include on-page elements, keywords, backlinks, loading speed, citations, bounce rates and more.

    Our seasoned SEO experts are well aware of all the nuances of SEO. They are masters at crafting the best SEO strategy based on all ranking factors for maximum efficiency.

Benefits of SEO with Lativate

1. Increased Quality Traffic

SEO enables you to increase your organic traffic. You can expect quality traffic from search engines which consist of users who are interested in your product or service. When we do SEO for your website, results are permanent. SEO is a continuous process and needs regular maintenance.

As a direct result of smart SEO by our highly talented professionals, you are always one step ahead of your competition.

2. More Leads and Conversions

Search traffic comes with high conversion rates. By featuring your business in search engines, we can prepare you for more conversions.  Your website will see increased traffic through organic search which means more leads which ultimately convert to sales.

When you stop working with us, which is highly unlikely given our service level, the result of our SEO will not drop suddenly.

3. Improved Ranking

The top 5 search results on Google receive 70% clicks. Our efforts help you climb the ladders of ranking and make you stay there! As more pages start to rank, your business also enjoys high authority.

4. Brand Awareness

Being in the top position in search results gives more exposure to your business. As an added advantage, your business is also considered trustworthy. Overall, you can increase brand awareness and brand recognition.

To rank higher on search engines, SEO involves a concerted and coordinated effort between different tools including back-linking, on page optimization, off page optimization, Blog and articles writing, keywords condensed quality web content, listings and many other options.

An effective SEO results in strong brand recognition in the real world. Your customers trust in your products and services by recognizing your brand.

5. Cost-Effective

SEO is a highly cost-effective marketing strategy. You don't need to spend a dime on ads or outbound strategies like cold calling. SEO enables you to target qualified traffic and results in cost savings.

6. Low Bounce Rate

Bounce rate is how quickly visitors leave your website after clicking it. As a result of our SEO efforts, you will see a drop in bounce rate.

Our SEO helps your site to reduce bounce rates. Visitors spend more time on your page which improves your ranking and online reputation.

Drop in a bounce rate means more interested visitors which have higher chances of conversion.

 

7. Increased Usability

SEO makes your site easier to navigate for search engines. As a result, users also find it easy to locate information and various pages, increasing the usability of your site.

8. Positive User Experience

Optimum site architecture, link arrangement, fast loading speed and other changes generate a positive experience for your visitors.

9. ROI

SEO doesn't only increase your ranking but also improves the ROI of all your marketing efforts. You can also track the ROI for each change made to your site.

10. Trust and Credibility

People trust Google, and a high rank enables your business to build trust and credibility. You can expect more sales and recognition through our SEO efforts.

A Proven SEO Process for Guaranteed Results

Before we start our work, we dedicate enough time to learn about you and your business. Knowing your objectives, business model and audience will help us to develop a fully customized strategy for you.

  • 01

    YOUR GOALS

    Our team works with you to draw up your digital marketing goals. This allows us to develop a platform to build your SEO plan. We give you a call and do a free assessment. We analyse your website and do an on-page and off-page audit. We provide an estimated time and costs involved in making your website ranked first on the google and other search engines.

  • 02

    SITE AUDIT

    We conduct a complete audit of your website to determine where you stand. The audit allows us to discover your strengths and weaknesses so that we know where to focus. We study and understand your business thoroughly and come up with an extensive content-based action plan keeping in mind your target market and customers. We narrow down our strategy to the keywords specific for your business.

  • 03

    COMPETITOR ANAYLSIS

    What makes your competitors click? Our competitive analysis reveals your unique value proposition and helps us find the secret to your competitor's success. We can then use the best practices in our plan.

  • 04

    KEYWORD RESEARCH

    In-depth keyword research is required to determine the right keywords for your business. We also track user search behaviors, search volume and other keyword-related metrics using advanced SEO tools.

  • 05

    MAPPING OPTIMIZATION

    We work out how to implement your SEO strategy. One aspect involves using the proper keywords so that your customers find you during searching online.

  • 06

    IMPLEMENTATION

    We carry out on-page SEO based on our research and optimization map. All changes made to your site are tracked so that we can measure the effectiveness of our efforts. Based on the strategy, we implement the action plan and work towards link building and different sequences to reach the goals. It involves a concerted effort from our team handling different aspects of digital content management and marketing.

  • 07

    MONITORING

    Our team monitors your traffic and rankings using Search Console and Google Analytics. The process helps us identify new opportunities and failures apart from measuring the performance of your site.

    We evaluate and report the results of our SEO process on a regular basis. Once we climb your website to top on the google, we continue monitoring and optimizing it so that it stays on top always.

  • 08

    REFINING

    We use your performance data to refine your SEO plan and carry on optimization. The insights from analytics help us to make modifications to convert your visitors into customers.

  • 09

    HIGH QUALITY CONTENT DEVELOPMENT

    If you wish, we can develop SEO content to engage your customers and improve your search engine performance. Some of our basic pricing packages include certain content within them, so that you don't have to spend extra, 

  • 10

    REPORTING AND TAILORING

    We monitor and report your site performance on a regular basis. Based on the monitoring, we take measures to keep your site healthy and top of your competitors!

 

Why not get the free assessment from the Best Digital Marketing Agency in GTA?

 

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Services:

Lativate Ltd.

3-100 Hanlan Road,

Woodbridge, ON L4L 4V8 Canada

Toll Free US & Canada Only 1-(833)532 2867

Outside US and Canada 1-(647)724-4308

Canada@lativate.com

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