Negative Effects of Social Media on Business
Social media is at an all-time high, and the number of users is going up with each day.
According to "We are re Social", 2019 has already seen 3.4 billion social media users. The worldwide total is increasing by 9 percent as compared to last year. Statistics states that social media has penetrated 45% of the world's population.
If you run a business, the above statistics will tell you that social media marketing is an incredibly important tool in today's times. 71% of consumers who have a good experience when interacting with brands on social media pass on their recommendations to their friends. However, there are certain downsides of social media management & marketing that you need to be aware of if you do not want your company to collapse.
Creating a cohesive brand image can be difficult:
Social media allows you to create a brand image for your company. You can communicate with a large number of people at a time through curated posts and internally created content, and interactions with your followers. Social media offers you numerous platforms where you can build a strong identity for your brand.
However, a poorly executed branding campaign can destroy your reputation in a matter of minutes. You will end up losing potential customers, and your company might appear inauthentic. It is difficult to recover from a branding disaster.
It’s Not Easy to Erase Your Mistakes :
Social media is a place where even small business mistakes can turn costly. You have no way to censor the content and rectify your mistakes without suffering a backlash first.
Dissatisfied customers and unhappy employees are free to criticize your corporation, putting you on the spot. A mistake that you thought was redeemable can end up becoming the defining moment of your business.
Customers are free to talk about the problems they face when dealing with your company on social media, and these posts go viral at times. Taking corrective action is what you need to look for.
It can be problematic to measure Social media ROI:
If you are constantly active on social media, it is possible that you will garner a lot of engagement over time. However, the problem arises when you have to measure the ROI from all the social media campaigns you are running.
Unless you understand what kind of profits you are enjoying, it is pointless to organize elaborate social media campaigns. To be fair, it is not impossible to get a fair estimate of how much money social media is bringing you, but you can never get exact numbers, and that can lead to complications in calculations later on.
You rely on all your employees for your brand image:
The popularity of social media is also a disadvantage. Your employees will have to uphold a social media image that befits their position in your company. All of them represent your brand at all times, and customers judge even their personal social media accounts. It becomes very difficult for you to track the social media activities of all your employees. You need to make it clear to them that company matters are strictly private. It is annoying when you have to be on your toes all the time.
Becoming overly dependent on social media:
Nobody can deny that social media is a very effective tool when it comes to increasing engagement and boosting sales. However, you should not take it as the only marketing avenue that you should pursue.
Becoming dependent on certain social media platforms leaves you vulnerable to future changes that might be made to how the sites. You should explore different marketing options and then settle on a combination that works for your services and products.
Do not allow social media to make you lazy. Remember that your competitors are always trying out new ventures. Diversifying your marketing efforts is necessary if you want to glean the positive effects of social networks. However, most companies end up prioritizing social media too much.
Large investments of both money and efforts:
Whatever social media marketing is, it is definitely not cheap. If you want to go all out and get maximum engagement for your brand, then you have to invest in certain social media tools. If you are in charge of a small business, you are able to manage your social media accounts on your own.
However, as the company grows, you will have to hire a social media and communications manager who will take care of matters for you, and create the necessary campaigns. You might even have to create an entire social media marketing department so that you can divide the duties.
Consistent monitoring allows you to stay on top of the situation at all times. However, this also means that you have to devote a lot of resources to social media. You are allotting both capital and labor to social media which might eventually lead to a situation where it can lead to your downfall.
You have no control over what others do:
When you are on social media, you have zero control over what your followers do. Multiple users interact with each post, and they are free to spread the message among their friends. While this can work in your favor, it can also backfire when the posts give a negative impression about you.
Interactions like re-tweets, comments, likes and shares can popularize a post within a few minutes.
Your followers will be able to view the content as will other potential customers who have been interacting with you. After a while, you begin to feel helpless because you cannot control what is being said about you. Trying to convey your side of the story does not always garner a positive response.
Negative customer reviews can cause damage:
Social media gives your customers a voice and allows them to interact with and about you. While that is excellent when your customers are happy, it can pose a huge problem when unhappy customers use social media to talk about their grievances. Sometimes, customers complain about the products and services you offer directly on social media without even getting in touch with at first.
The negative posts keep piling up on your social media company profiles, which creates a general distaste among your followers. As the number of negative posts goes up, the number of followers on your page is bound to go down. Moreover, you simply do not have the option of deleting negative posts because that will make you appear shady and untruthful.
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