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How Important is Blog Writing for Business?

Updated: Jun 10, 2019


Blogging has transformed from being a hobby to one of the most effective marketing tools for modern businesses. Blogs help businesses build brand awareness and reach more potential customers by sharing helpful information. It's one of the best ways to create a strong web presence and engage your audience.


So what makes blogging essential for businesses?

  • B2B companies who blog generate 67% more leads compared to those that don't

  • Marketers using blogs are 13x more likely to generate a positive ROI

  • 57% of marketers agree that blogging helped them get more customers


The Top Reasons You Need a Blog for Your Business


Let's explore some more reasons that show you why a blog is something you cannot do without!


1. Blog Drives Traffic to Your Website


Blogs drive traffic to your website in multiple ways. Companies that blog encounter 55% more visitors to their website.


Whenever you make a blog post, you add one more indexed page to your website. Search engines are suckers for fresh, relevant content, and you can feature in the search results through blogging.


As a result, you can drive more traffic to your website through organic search.


Regular blog posts also tell search engines that your site is active, and they should check back regularly for new content.


Blogging also helps you get traffic via social media. You can share your blog posts on Facebook,


Twitter or LinkedIn to get more people to visit your site. If your audience likes your content, they will also share it. It creates a cycle for viral traffic and significant market reach.


2. Blogging Helps with More Conversion :


Each blog post offers potential opportunities to generate new leads. You can write compelling and high-quality content that educates your visitors and encourages them to take action.


The best way to urge your visitors to take action is to use a call to action button in your blog posts.


You can ask your visitors to leave their emails or fill up forms to get something in return for their information like eBooks, whitepapers, free courses and so on.


Do not worry if you cannot convert 100% of your visitors. Nobody can convert each visitor that comes to their site. Just write relevant content, use a call to actions and track visitor-to-lead conversion to improve your efforts.


3. Builds Your Reputation as an Industry Leader


You do not have to be a big business in order to become an industry leader. Just write helpful and informative blog posts that answer the questions of your audience and caters to their pain points.


Slowly, you will be able to build trust and establish your reputation in the industry.


Your blog posts will act as resources for anyone looking for information and portray the knowledge and experience you have acquired over the years. You will be considered an authority on your subject, which will ultimately gain your customers trust and increase your conversion and sales.


4. Blogging Facilitates Sales Process


Blogging allows you to assist your sales team to get more sales by enabling them with proper information. When you answer your audiences' common questions through blog posts, they are more likely to trust you. People who read your blog posts are also knowledgeable about what you have to offer and your position in the industry.


As a result, they have more chances of converting compared to a total stranger.


Your blog posts can also help your sales reps close more deals. They can just refer to a blog post when they need to provide an in-depth explanation or need a documented answer. Your potential customers will view your sales reps as a helpful resource, leading to more productive sales.


5. Blogging Connects People with Your Brand


Brand awareness is crucial for succeeding in today's competitive scenario. Blog posts help you reveal the personal side of your business, enabling you to build your brand most affordably.


Blogging allows you to reveal your brand message and show your corporate standards. You can also share your vision and showcase the personality of your company. No other outbound marketing technique enables you to engage your customers on such a heightened level like blog posts.


Blogging helps you connect your brand with customers through inside stories, achievements, and anything you find appropriate to create a strong relationship.


6. Blogging Generates Audience Insight.


It is no brainer that knowing your audience helps you serve them better. Blog is an ideal way to discover what your audience prefers and how they behave. You can gain insight into their ways through comments and feedback left on your blogs and social media shares, by using blog analytics and more.


You can also discover content ideas and ways to engage your audience through blogging.


7. Blogging Creates Long-Term Results


A blog post you write today will generate traffic for days, months and years to come. Once your post is indexed, it will begin to feature on search engines. Your blog can also get a high ranking on search engines by targeting the right keywords and following some basic SEO tactics.


That means the effort you put in writing your blog today will convert to hundreds and thousands of views over time, generating leads on the go. Blogging is among the most effective ways to ensure a passive source of traffic that grows with time.


Final Thoughts on Importance of Blogging :


Blogging is a sure way to grow your traffic and get more conversions. You need to post high-quality and relevant posts frequently to keep your audience engaged and motivated. And combine it with a social media marketing strategy that works.


Our professional writers at Lativate can help you discover new ideas and create the perfect blog. Lativate does not only provide professional blog writing but also provide a wide range of services when it comes to business content writing and content marketing.