Backlinking Do's and Don'ts: Your Definite Guide to Link Building
Backlinks or link building is an effective way to improve your search engine ranking, if done the right way. Google places a strong emphasis on the sources that link back to your website. If you have many sites linking back to you, then Google considers your site to be authoritative and relevant.
High-quality links are surely a boon to any website, but low-quality, spammy links can turn out to be a bane. You need to adopt a careful approach and consider many factors to get backlinks that really work.
To get rid of all confusions, we will go over the do's and don'ts of backlinking so that you can take an informed decision.
The Do's of Backlinking
When backlinking, ask yourself if you are referring to a trustworthy site. When getting a backlink, check if the site refers you is a reliable one. Google doesn’t want unreliable sites to feature more prominently and doesn’t look favourably at sites that link out to unreliable ones as well.
Here is what you need to know if you are looking to make your own link building strategy.
1. Go for Quality and Relevant Content
When someone links to a page on your website, that page needs to provide value to your audience. Whether it's a service page or FAQ, make sure your website has relevant and high-quality content to link back to. When other sites share your content via backlinks, it increases your credibility.
The higher the quality of your content, the more people are likely to share it, earning you additional backlinks. Don't be too promotional in your link building content, as webmasters may not be willing to share content that sounds like a sales pitch.
2. Exploit Available Opportunities
You can earn backlinks through a number of ways. One of the easiest ways to is to ask for backlinks from people you already have a connection with. For example, you can ask your customers to put up your links on their website. Just make sure their business is relevant to yours even if their site is not very authoritative.
You can also add their link on your website and create a "win-win" situation for both parties.
Other ways to earn backlinks include writing guest posts for other websites, posting on forums with your website link, applying to industry websites and citations, and so on.
3. Use Diverse Anchor Texts
Using keyword-stuffed anchor texts are not helpful for SEO anymore. Google now leverages sites which use a variety of anchor texts in their backlink profile. Try to use anchor texts naturally and don't go for the same text all the time as this might lead Google to penalize your site.
Also, use other methods of backlinks in addition to text backlinks. You can embed links in videos and images that point back to your website. Add alt tags with your target keywords for more SEO impact.
4. Adopt a Holistic Approach
Link building needs time, patience and considerable hard work. You should adopt a holistic approach for your backlinks and try to build genuine relationships with bloggers, journalists, webmasters and businesses. After that, you should develop quality content consistently to make the most of your backlinks.
You can get a good return on your investment by following the above approach.
The Don'ts of Backlinking
1. Don't Go for Low-Quality and Irrelevant Sites
You will hear a common saying that all links are not created equal. What this means is that backlinks from low-quality or spammy sources aren't going to do any good. Google determines your site's quality based on backlinks, so low-quality links will only hurt your rankings.
Always try to get your backlinks from authoritative sites like news publications, credible organizations (.org), educational sources (.edu) or government websites (.gov).
Relevancy is another important factor for building backlinks. You should get your links from websites that match your niche. So if you have a site on gardening products, don't get your backlinks from a site that deals with motor vehicles.
2. Don't Buy Backlinks
Purchasing backlinks is a very big mistake and you should stay away from it. Even Google Webmaster Guidelines warn against the practice as it's a way to game search engines.
Google will discover your trick sooner or later and manually take action against your site. Some SEO agencies claim that their scheme is undetectable, but Google will anyway find out when it witnesses a sudden surge of backlinks to your site.
Your rankings will drop and Google will not consider your website trustworthy anymore.
3. Don't Fall for Back-Hat Link Building
Many SEO agencies try to game Google by using black-hat link building techniques.
Some of the tactics include
Hidden text links: Stuffing keywords in a page and attempting to hide them. For instance, using white text over a white background).
Cloaking: Deceiving search engines or users by presenting different URLs or content.
Injecting links: Inserting links on other websites through illegal means like hacking.
It's imperative that you steer clear of any black-hat techniques to avoid being penalized by Google.
4. Don't Forget to Analyze Competition
Analyzing your competitor's backlinks can be a good way to discover what works for your industry. You can use online tools to find out the backlinks of your competitors and discover their strategy. The analysis can also help you find out prospective sources to get your backlinks from.
Using the insights, you can adopt and implement the best practices for better success.
Final Thoughts on Link Building for SEO
Why not let the experts help you with link building, and stop you from worrying what to do if things go wrong?
You should always use honest and approved ways to earn your backlinks. Working with a responsible SEO agency like Lativate helps you stay on the right course as we only use white-hat and organic means to build your backlink profile. We use only Google-approved methods to grow your links so that you can expand your reach and improve your rankings.